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Episode Description:
Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part of a broader business strategy and more.
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Episode Topics & Timestamps
00:00 Launching the Grow Letter Ad Network
09:04 Challenges in Newsletter Monetization
16:42 Optimizing Ad Placements and Strategies
29:01 Building a Sustainable Advertising Business
33:17 Newsletters as a Strategic Medium
