The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

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Feb 16, 2023

In this engaging conversation, Meghan Keaney Anderson, VP of Marketing at Jasper AI, shares her extensive expertise in demand generation and product marketing. She discusses how generative AI can give marketers a competitive edge and outlines its transformative impact on content strategy. Meghan emphasizes the need for human oversight in AI-generated outputs while navigating customer preferences. The episode also critiques the balance between leveraging AI and maintaining quality, providing actionable insights for marketers seeking to embrace this technology.

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ANECDOTE

Gen AI Event

Meghan Keaney Anderson's team decided to host an event about Generative AI, calling it "Gen AI."
Ironically, OpenAI's CEO, Sam Altman, tweeted his dislike for the term shortly before the event.

INSIGHT

AI's Impact

Generative AI's impact is comparable to the internet's, transforming creation.
Increased productivity should be reinvested in higher-quality content, not just quantity.

ADVICE

Reinvesting Time

Don't just produce more content with AI; reinvest saved time in research and distribution.
Shift from content farms to editing, addressing AI content flaws and biases.

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Can AI figure out what your customers hate?

Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a competitive advantage for early adopters, which AI is the most important for marketers, and what role generative AI will have in product marketing, content marketing, and demand gen.

Connect with Meghan!

Twitter https://twitter.com/meghkeaney

LinkedIn https://www.linkedin.com/in/meghankeaney/

About Meghan Keaney Anderson

She is a writer and marketing executive with more than fifteen years of experience at the intersection of demand generation, brand and product marketing. She currently runs Marketing for Jasper, an AI platform that helps creators break through writer's block, create original art and repackage content across formats, languages and tones. Prior to Jasper, Meghan was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of work, Meghan serves on the board of directors of FamilyAid, an organization working to prevent homelessness for thousands of families in Boston. She's been known to be bribed for marketing consulting in exchange for a donation to their important work.

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.