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The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

Marketing Against The Grain

CHAPTER

Embracing Generative AI in Marketing

This chapter delves into the transformative role of generative AI in marketing, highlighting its differences from traditional enterprise AI. Speakers share insights on the challenges and excitement surrounding an upcoming event on the topic, as well as the implications for content creation and strategy. The conversation emphasizes the need for marketers to balance AI's potential with quality and originality, navigating the complexities of customer preferences and biases in AI outputs.

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