The Timeline and Considerations for Medical Spa Real Estate
Oct 25, 2023
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Albert Miles, vice president of Xite Realty, brings expertise in medical spa real estate to the conversation. He delves into the timeline of securing prime locations and the critical factors in site selection, such as demographic analysis and market saturation. Discussing real estate as a powerful advertising tool, he highlights common misconceptions in costs and lease negotiations. Listeners gain insights on strategic financial planning and how to avoid pitfalls in the planning process, ensuring a solid foundation for their medical spa ventures.
Understanding the timeline for medical spa real estate typically involves three to four months for lease negotiations and extensive planning.
Educating prospective owners on market analysis and patient demographics is crucial to avoid costly mistakes when selecting a location.
Choosing a medical spa location strategically can enhance visibility and attract the ideal clientele by being near complementary businesses.
Deep dives
Background of Excite Healthcare Real Estate
Excite Healthcare Real Estate was founded by a group of partners with diverse backgrounds, including commercial real estate and dental supply. They identified a gap in the market when dental clients struggled to ramp up quickly upon opening, which led to the development of a data-driven approach for real estate selection. Over the past 15 years, they have expanded their services beyond dental to include various healthcare sectors, notably medical spas. The company utilizes custom patient profiles and demographic analyses to pinpoint optimal locations based on target patient densities and competitive landscapes.
The Importance of Education in Real Estate Selection
The company emphasizes a tailored approach to each client's vision and needs when selecting real estate for a medical spa. Education plays a crucial role in the process, with clients often needing two to three years to prepare before opening. This proactive educational strategy helps clients avoid rushing into decisions that may lead to costly mistakes. By setting clear expectations and walking clients through the comprehensive planning process, Excite ensures that new owners are better equipped to launch successfully.
Defining the Target Patient and Market Analysis
The first step in the selection process involves understanding the client's target patient demographic, including gender, income, and age preferences. Excite employs in-house data teams to create custom packages that analyze potential locations and competition. They utilize specific software to quantify and visualize areas with high concentrations of the desired patient demographics, helping inform the real estate decision. This thorough analysis is vital to ensuring both market viability and the potential for sustainable business growth in the chosen location.
Navigating Lease Negotiations and Costs
Entering the commercial real estate market typically involves understanding complex lease negotiations that are quite different from residential agreements. The average timeline for signing a lease is typically three to four months, with lease terms usually extending for ten years with options for renewal. Costs associated with build-outs can range significantly depending on the space's condition, often falling between $200,000 to $300,000 for a 1,500 square foot med spa. Tenants should also be aware of concessions like tenant improvement allowances and rent abatements, which can offset initial expenses.
Visibility and Market Saturation Insights
Location visibility is generally a significant factor in the success of a medical spa, with the recommendation to be near complementary businesses that attract the target clientele. Market saturation is assessed through competitive analysis when choosing a location, although no established rules dictate ideal competition ratios in this sector. Metrics are still being developed to define acceptable levels of competition for the med spa industry specifically. Recognizing valuable locations amidst busy markets is an ongoing area of analysis for prospective business owners.
This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Albert Miles, vice president of Xite Realty. They discuss the timeline and process that medical spa owners can expect when they look for aesthetics real estate. Their conversation includes:
The formal process behind real estate selection;
Educating prospective medical spa owners;
Targeting your ideal patient with data;
Real estate location as advertising;
Roadblocks and misconceptions;
What goes into real estate costs;
Cautions and advice for prospective owners;
And much more!
Note: Episode may include explicit language.
This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com to learn more!
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