Is Speaking the Business or the Product? with David Avrin, CSP, GSF

This week on Speakernomics, host Kenneth "Shark" Kinney is joined by David Avrin, CSP who shares valuable insights from his long career in the speaking industry and shares a sneak preview of what he'll be talking about on the Main Stage at Influence 2024!

In this session, David will:

• Clarify the distinction between the art of speaking and the business of booking speaking gigs. He emphasizes that the real work and financial success stem not from speaking engagements themselves but from mastering the process of acquiring these opportunities.
• Offer strategic advice on marketing oneself as a speaker, urging the importance of not appearing outdated and demonstrating clear, tangible benefits to potential clients.
• Discuss creating systematic processes for daily business activities that ensure consistent outreach and follow-up with potential clients, utilizing CRMs and other tools to maintain and grow professional engagements effectively."

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