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Speakernomics
Is Speaking the Business or the Product? with David Avrin, CSP, GSF
May 14, 2024
David Avrin, an expert in the speaking industry, discusses the distinction between speaking and booking gigs, emphasizing the importance of business aspects. He shares strategic marketing advice, the need for systematic processes, and the keys to success in the speaking business.
27:56
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Quick takeaways
- Success in speaking business lies in securing engagements, not just delivering speeches.
- Marketing oneself effectively and creating systematic processes are crucial for sustained success in speaking business.
Deep dives
The Business of Professional Speaking
David Avern discusses the essence of thriving in the speaking industry, highlighting that 'getting the gig' is the core of the business, not just delivering speeches. He emphasizes the importance of focusing on customer experience and marketing to build a successful speaking business that supports feeding one's family. Avern addresses the misconception that speaking is the business itself, stressing the significance of securing speaking engagements as the primary business aspect.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode