Ben’s Journey from Identity Crisis to Fractional CMO Leader

9 snips

May 20, 2025

Ben shares his remarkable journey from a struggling agency owner to a thriving fractional CMO. He reflects on pivotal mindset shifts and overcoming personal barriers, including a life-altering car accident. The importance of community support emerges as a key theme, as does the idea of redefining success beyond financial gain. Ben emphasizes strategic leadership and the shift towards meaningful client relationships, showcasing resilience and the transformative power of embracing change in a competitive landscape.

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ANECDOTE

Ben's Early Client Wins

Ben shared his story of transitioning from a failing agency to becoming a fully booked fractional CMO.
He closed his first client quickly, but the second took over a year, showing the uneven early journey.

INSIGHT

Overcoming Money Mindset Blocks

Ben identified "upper limit problems" blocking his success, especially beliefs around money and self-worth.
Realizing money is a tool to create impact helped him overcome those limiting beliefs.

ANECDOTE

Ben's Recovery Challenge

Ben was in a serious car accident that resulted in a fractured spine.
Despite pain and limitations, he continued to serve clients with the support of his community.

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In this powerful episode, Casey sits down with Ben, a CMOx Accelerator member whose story is anything but ordinary. From shutting down an agency that no longer resonated with clients to becoming a high-performing, fully booked fractional CMO, Ben shares the pivotal mindset shifts, near-tragic car accident, and deep personal reflections that shaped his trajectory. You'll hear how he overcame limiting beliefs about success, leaned into strategy and leadership, and built a values-driven practice — even while recovering from a spinal fracture. This is an episode about resilience, reinvention, and redefining what it means to lead.

Key Topics Covered:

-Transition from a failing Drupal agency to a successful fractional CMO practice -Letting go of past professional identities and communities

-Overcoming upper-limit beliefs around money and self-worth -Realizing value through strategy and leadership, not implementation

-Recognizing the importance of community support and real conversations

-Framing business success as a spiritual mission, not just financial gain

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The Fractional CMO Method

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👉 CMOx.com/book

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Connect with Casey Stanton:

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Website: https://caseystanton.com/