278. Unlocking Gen Z: Strategies for Game Publishers and Developers

Apr 7, 2025

Tobias Knoke, Gaming Industry Expert and head of Gaming at Google, dives into the world of Gen Z gamers. He explains why this generation is set to dominate mobile spending and how they’re less loyal to individual games. Tobias shares insights on creating authentic connections with creators and effective ad strategies that appeal to Gen Z’s unique preferences. He also discusses how AI is reshaping game development and why this generation prioritizes immersive experiences over traditional ads. Tune in for a crash course on engaging this influential audience!

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Intro

00:00 • 4min

Engaging Generation Z Gamers

03:55 • 20min

Understanding Gen Z's Gaming Dynamics

24:22 • 8min

Achieving Escape Velocity in Mobile Gaming

32:24 • 3min

Adapting Game Strategies to Engage Gen Z Audiences

35:13 • 5min

Understanding Gen Z Preferences in Gaming and Advertising

39:47 • 5min

Gen Z & Advertising in Gaming

44:20 • 15min