278. Unlocking Gen Z: Strategies for Game Publishers and Developers
Deconstructor of Fun
Gen Z & Advertising in Gaming
This chapter examines Gen Z's behaviors and preferences toward advertisements in gaming and apps, emphasizing their demand for non-intrusive and interactive ad experiences. It highlights the impact of AI on game development and user experience, alongside Gen Z's expectations for personalized content. The discussion concludes with considerations on how AI can enhance creativity in gaming while addressing common misconceptions about technology's influence.
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