Tobias Knoke

Tobias Knoke, Gaming Industry Expert and head of Gaming at Google, dives into the world of Gen Z gamers. He explains why this generation is set to dominate mobile spending and how they’re less loyal to individual games. Tobias shares insights on creating authentic connections with creators and effective ad strategies that appeal to Gen Z’s unique preferences. He also discusses how AI is reshaping game development and why this generation prioritizes immersive experiences over traditional ads. Tune in for a crash course on engaging this influential audience!