The Home Service Expert Podcast

Mastering Business Budgets: Insights with Lawrence Castillo

44 snips
Jul 7, 2025
Lawrence Castillo, President and operating partner of Brody, shares his 25 years of experience in the HVAC industry. He emphasizes the critical role of effective budgeting and recruiting top talent for success. Castillo discusses navigating California's market, leveraging technology, and maintaining healthy profit margins. He also debates acquisitions versus starting greenfield operations and highlights the influence of customer reviews on business growth. With his insights, he offers valuable strategies that can help any contractor thrive in a competitive landscape.
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ADVICE

Recruit A-Players Strategically

  • Recruit A-players by filtering large applicant pools and selecting those with the right personality for customer service.
  • Train skills, but prioritize personality and communication to build successful teams.
ANECDOTE

Compelling Candidate Stories Matter

  • Lawrence shares a poignant story of a candidate who relocated after his home burned down, demonstrating resilience.
  • These personal stories help assess communication and customer fit during recruitment.
INSIGHT

Mentorship Shapes Success

  • Mentorship from industry leaders like Jim Abrams shaped Lawrence's operational philosophy.
  • Great coaching trees in HVAC mirror successful sports coaching models fostering growth.
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