Masters of Scale Rapid Response: A global benefit concert for Ukraine, w/World Unite for Ukraine’s Victoria Yampolsky
May 26, 2022
Victoria Yampolsky, CEO of World Unite for Ukraine, shares her remarkable journey in organizing a global benefit concert for Ukraine, despite having no prior experience in entertainment or international aid. She discusses the challenges of booking major artists like Pink Floyd and securing a streaming partnership. Yampolsky reflects on her relentless spirit, adapting strategies to boost their fundraising goal from $3 million to $10 million, and emphasizes the power of community collaboration and perseverance in driving meaningful change.
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Concert from Scratch
- Victoria Yampolsky, a Russia-born entrepreneur, conceived a global concert for Ukraine despite lacking experience.
- She partnered with a friend, and within six weeks, built a team of 100 volunteers across 10 countries.
Network Power
- Leverage existing global networks when building a team or seeking resources.
- Don't hesitate to cold-call or reach out to unexpected connections for support.
Pink Floyd Persistence
- Victoria Yampolsky secured Pink Floyd's participation by persistently contacting their office.
- After initial rejection, she successfully negotiated access to a video by not taking no for an answer.