Rapid Response: A global benefit concert for Ukraine, w/World Unite for Ukraine’s Victoria Yampolsky
Masters of Scale
00:00
Uniting for Ukraine: The Global Benefit Concert Journey
This chapter narrates the inspiring journey of an entrepreneur who initiated a global benefit concert to support Ukraine amid the ongoing crisis. It emphasizes the importance of community collaboration and the entrepreneurial spirit, showcasing how personal motivations transformed into a large-scale initiative. Key insights on securing artist participation, leveraging partnerships, and adapting strategies highlight the concert's rapid growth and impact.
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