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Toby Luteke discusses the significance of innovation and adaptation in the growth of Shopify as a company.
Toby Luteke talks about the challenges faced by leaders, including decision-making and maintaining focus during uncertain times.
The speaker shares their experience of fixing their sleep using Cognitive Behavioral Therapy for Insomnia (CBT-I). They initially relied on sleeping pills due to intense work demands during the pandemic. However, they decided to find a long-term solution and discovered the effectiveness of CBT-I. They researched the topic, read books, and found helpful apps to guide them through the therapy. By challenging their misconceptions about sleep and implementing proper sleep hygiene, such as avoiding screens before bed and having a consistent bedtime routine, they were able to quickly improve their sleep quality and duration.
The speaker reflects on the time wasted on excessive travel before the pandemic. While acknowledging the value of spending time with people, they see travel as a tax on meaningful interactions. They believe that travel was often seen as a requirement to prove sincerity in meetings, but now recognizes it as a waste of time that compromises personal and family time. They advocate for more deliberate time spent with people without the excessive burden of travel.
The speaker emphasizes the importance of adopting an infinite game mindset when making decisions. They explain that being fixated on short-term popularity and immediate benefits can lead to future pain and compromise the long-term vision of a company. Instead, they encourage decision-makers to envision what choices the company would wish they had made in ten years. By considering the primary, secondary, and tertiary effects of decisions, as well as their alignment with personal infinite goals, there can be a synergistic harmony that leads to unmatched success.
Making good decisions is crucial, especially in times of crisis. It is important to have good heuristics and strategies in place to steer towards the best long-term decisions. Strategic decisions should consider long-term benefits and predictable effects. For example, the value of a product like Shop Pay is high, and not having it could be a strategic mistake. Companies should strive to make decisions that align with their long-term goals and reputation.
Finite games have a defined goal and winning condition, like a tennis match. On the other hand, infinite games have no specific goal and keep playing without an endpoint. It is important to differentiate between the two and focus on infinite games for long-term decision making. In the education system, where the goal is acquiring knowledge and wisdom, too much emphasis on finite games like grades and tests can hinder the pursuit of the infinite game. Companies should be deliberate in their alignment with different types of players, such as conformists and aggressive conformists, to foster innovation and make decisions that support their infinite game.
My guest today is Shopify co-founder and CEO Tobi Lütke. We discuss the differences between founders and professional managers, how he’s scaled with Shopify, the constant fight against bureaucracy, how he thinks about innovation in a large company, and how he manages to keep his head when everyone else is losing theirs.
A coder at heart who emigrated from Germany to Canada two decades ago, Lütke co-founded the e-commerce giant Shopify in Ottawa in 2006. The Globe and Mail named Lütke "CEO of the Year" in November 2014, and in May 2021 the company reported that it had more than 1.7 million businesses in approximately 175 countries using its platform. As of July 2022, Shopify is among the top 20 largest publicly traded Canadian companies by market capitalization, and the company’s total revenue for 2021 was $4.611 billion. Lütke previously appeared on Episode 41 of The Knowledge Project.
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