The Game with Alex Hormozi The 5 Phases of Content Marketing | Ep 429
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Aug 30, 2022 Learn about the 5 phases of content marketing, focusing on consistency, quantity, and engaging content. Discover the key rules, phases 3-5 for customer generation, and the importance of showing expertise. Find out how honesty and valuable content can make a difference.
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Start And Be Consistent
- Post something now and stop being silent; phase one is simply to create and publish one piece of content.
- Then establish a cadence and post consistently (e.g., one day a week) to enter phase two.
Scale Across Platforms
- Expand by posting at least once on every platform you care about to reach new audiences.
- Then increase frequency to the maximum each platform tolerates to scale volume.
Capture To Repurpose
- Move from just creating to also capturing content (e.g., calls, shows) so you can repurpose more.
- Capture deliberately to increase volume and reach without linear content creation effort.