Shopify Masters Lessons from Copper Cow Coffee’s $10 Million Success
Jul 1, 2025
Debbie Wei Mullin, Founder and CEO of Copper Cow Coffee, shares her inspiring journey of bringing Vietnamese coffee into the spotlight. She discusses innovative strategies that led to a unique single-serve pour-over format, catching the attention of major retailers like Walmart. Mullin emphasizes the importance of blending family life with entrepreneurship and the challenges of navigating motherhood while building a successful brand. She also highlights the significance of resilience and customer engagement in the competitive coffee industry.
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Walmart Validated Market Potential
- Walmart called Copper Cow Coffee to explore their product line early in the company's life, which led to rapid retail expansion.
- This validation changed investor perceptions and proved the brand was not too niche for mass markets.
Make Your Product Undeniable
- Make your product's value undeniable by providing clear proof points like strong sales and retailer interest.
- Use tangible metrics to quiet investor doubts and prove market demand.
Customer Calls Shape Product Expansion
- Customer interviews revealed that Copper Cow's pour-over coffee was seen as a special occasion drink rather than everyday coffee.
- This insight guided the launch of a ground coffee line aiming to become customers' everyday coffee choice.