Navigating Coffee Entrepreneurship

In this chapter, the speaker shares their journey of securing investment in the direct-to-consumer coffee market, highlighting the significance of showcasing traction to gain investor trust. They explore the evolution of customer acquisition strategies, from grassroots methods to digital storytelling, while emphasizing the importance of sustainable farming practices and partnerships with Vietnamese farmers. The narrative also reflects on the integration of family life with business, illustrating how personal experiences enrich their understanding of the community and industry.