How I Built This with Guy Raz Seventh Generation: Alan Newman and Jeffrey Hollender
Jan 25, 2021
Alan Newman and Jeffrey Hollender, co-founders of Seventh Generation, discuss their groundbreaking journey in eco-friendly products. They delve into their rocky partnership, sharing insights on the emotional fallout from their falling out. The duo recount their innovative marketing strategies and the challenges of building a sustainable brand. Humorous anecdotes from their path highlight the complexities of co-founder relationships and the obstacles they faced in the eco-business landscape. They also touch on personal growth and resilience in their entrepreneurial endeavors.
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Unconventional Beginnings
- Jeffrey Hollander felt uncomfortable in his affluent upbringing and dropped out of Hampshire College.
- He started the Skills Exchange in Toronto, but was deported for working without a permit.
Vermont Beginnings
- Alan Newman and his wife moved to Vermont after graduating from Southampton College.
- He co-founded a garden supply company and developed their mail-order system.
Seventh Generation's Birth
- Alan Newman acquired the failing Renew America catalog for free.
- He renamed it Seventh Generation, redesigned the catalog, and focused on customer education.
