London Writers' Salon

#147: Jane Friedman — The Publishing Industry is Changing. Here’s What Writers Should Know About Pitching, Platforms & Protecting Their Work

Jun 1, 2025
In this enlightening discussion, Jane Friedman, a publishing industry expert with over 25 years of experience and author of The Business of Being a Writer, shares invaluable insights for aspiring writers. She delves into crafting compelling pitches that capture attention and the blend of art and business in writing. Friedman also addresses the evolving landscape of publishing, including the rise of AI, self-publishing versus traditional options, and the importance of protecting one's work. Her tips on building authentic connections with readers and personal branding are indispensable for modern writers.
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INSIGHT

Power of Direct Readership Connection

  • Building a reliable direct connection with your readership gives you power and market insulation.
  • This lessens dependence on publishers, agents, or marketplaces like Amazon for visibility.
ANECDOTE

Jane's Shift from Fiction to Journalism

  • Jane dreamed of writing the great American novel but realized she didn't enjoy fiction writing.
  • She found more passion for journalism, creative nonfiction, and editing early in her career.
ADVICE

Value Your Newsletter

  • Treat your newsletter as seriously as any writing project to build a loyal audience.
  • Focus on providing perspective and consistent value to deepen reader relationships.
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