AI Explored How We're Pivoting Our Marketing: Behind the Scenes
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Feb 1, 2025 
In this insightful discussion, Dan Sanchez, a Senior AI marketing strategist at Social Media Examiner, teams up with CEO Michael Stelzner to unveil their strategic pivot in marketing. They address the hurdles of declining social media reach and email deliverability. Discover how eight innovative approaches, from leveraging short-form video content to enhancing audience engagement through storytelling and humor, are shaping their new tactics. Plus, learn how AI chatbots are transforming customer engagement!
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Marketing Landscape Shift
Marketing strategies are evolving as social algorithms deprioritize promotional content, and AI impacts SEO. This shift requires marketers to adapt quickly to maintain effectiveness.
Email Deliverability Challenges
Social Media Examiner faced a shocking drop in email deliverability, going from a perfect score to being stuck in Microsoft's spam filter. This issue affected all their emails, including newsletters and transactional messages.
Hire a Specialist
Consider hiring an in-house content marketer with expertise in AI and social media. This can significantly enhance your marketing strategy and adapt to current challenges.