Shifts in Marketing Strategies

Marketers are currently facing significant challenges, necessitating a reevaluation of established strategies. Traditionally effective methods are no longer yielding expected results, as algorithms and marketing environments evolve. The dominance of interest-based content over social graphs has diminished reach, with many posts only being seen by a small fraction of their intended audience. As a result, marketers are feeling uncertain and are exploring new avenues to engage and connect with their target audiences amidst these changes.