How We're Pivoting Our Marketing: Behind the Scenes
AI Explored
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Innovative Marketing Strategies for Audience Engagement
This chapter explores the challenges in marketing to existing audiences, focusing on innovative concepts like premise-based content and the Dollar Marketer series. It highlights creative approaches, including humorous social media campaigns and leveraging expert interviews, for enhancing audience connection and promoting events. Additionally, the chapter emphasizes the importance of storytelling and collaboration between marketing and sales teams to foster better engagement and drive ticket sales.
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