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App Marketing by App Masters
The Customer Journey That Maximizes Sales & Retention
Dec 4, 2023
Paul Meinshausen, CEO and Co-Founder of Aampe, discusses optimizing user engagement through AI, personalized reminders for increasing conversions, messaging approaches, niche market strategy, and app store optimization with targeted keywords.
01:15:19
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Quick takeaways
- Mapping the customer journey early on maximizes sales and retention.
- AI and personalization enhance user engagement and increase revenues.
Deep dives
Mapping out the Customer Journey: Importance for All Companies
This podcast episode emphasizes the significance of mapping out the customer journey, not just for big companies, but also for smaller ones. It highlights the benefits of starting early in this process to maximize sales and retention. The guest speaker, Paul, shares insights on using AI to enhance user engagement and increase revenues. He introduces AMP, an infrastructure that helps optimize messaging around the user journey. He explains the concept of clickstream as a valuable source of data for understanding user behavior. Paul also discusses the importance of personalizing messaging to individual users based on their preferences and motivations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode