26min chapter

App Marketing by App Masters cover image

The Customer Journey That Maximizes Sales & Retention

App Marketing by App Masters

CHAPTER

Optimizing User Engagement through AI and Technology

This chapter discusses the use of AI and technology in optimizing user engagement through the user journey. It highlights the importance of understanding users from day one, debunking the myth that large data is necessary for data science and AI. It also explores the value of personalized messages and notifications in creating data to understand user preferences.

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