The Rich Somers Report 8 Secrets to Explosive Personal Brand Growth | Brandon Fortino E444
Jan 1, 2026
Brandon Fortino, a savvy content strategist and creator, shares his expertise on scaling personal brands in the digital age. He introduces eight dynamic strategies including clip farming for viral reach and cloning content creation with AI avatars. Brandon discusses the art of split-testing for optimal hooks, emphasizing the need for omnipresence across platforms to catch diverse audiences. Most importantly, he highlights the power of authenticity and building real community through in-person events, urging listeners to commit to consistent growth.
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Leverage Clip Farming For Viral Reach
- Use clip farming to outsource clipping and reward creators for viral edits.
- Offer bounties per view milestone and require links back to the full episode.
Use AI Avatars To Scale Video Output
- Clone yourself with AI avatars to publish scripted content without recording each time.
- Record a short 4–5 minute 4K sample, then feed scripts to the avatar for fast videos.
Split-Test On Fast Platforms First
- Split-test hooks and content on high-velocity platforms like TikTok or X/Threads.
- Move only proven winners to primary channels to maintain trust and growth.