The UpFlip Podcast

190. How to build a 7-figure poop scooping business

Jun 9, 2025
William Milliken, the owner of Swoop Scoop, dives into his surprising transition from digital marketing to a thriving pet waste removal business. In just three months, he gained 350 clients with a $1,000 investment. He reveals how to identify market gaps and build a premium service model that ensures recurring revenue. William emphasizes effective marketing strategies, customer demographics, and shares insights on minimal startup costs. His story highlights the potential of ‘unsexy’ businesses for substantial wealth creation. A must-listen for aspiring entrepreneurs!
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Started Big With $1,000

  • William Milliken started a pooper scooper business with just $1,000 and a few basic tools.
  • Within three months, he secured 350 recurring customers and scaled to a seven-figure business.
INSIGHT

Spotting Market Gaps Pays

  • Owning companies can be much more profitable than offering services like marketing.
  • Identifying unprofessionalism in existing services reveals market gaps ripe for opportunity.
ADVICE

Build Smart Pricing Framework

  • Start by reverse engineering your pricing based on time spent and service specifics.
  • Use industry-specific tools like Sweep&Go CRM to optimize routing and billing.
Get the Snipd Podcast app to discover more snips from this episode
Get the app