Into Africa

Africa’s Narrative Revolution

Feb 27, 2025
Yinka Adegoke, editor of Semafor Africa, shares insights on Africa's changing media landscape and its role in shaping global perceptions. He discusses the transition from foreign narratives to authentic African storytelling in media, highlighting the rise of social media and local outlets. Adegoke also explores how modern African storytellers in music and film are reshaping cultural perceptions. Additionally, he emphasizes the potential of technology and the need for better governance to enhance investment perceptions in the continent.
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INSIGHT

Africa's Media Landscape

  • Traditional African media focus on national, not pan-African issues.
  • Many Africans rely on foreign news, reinforcing external narratives about the continent.
INSIGHT

Foreign News Dominance

  • Traditional African media often prioritize foreign news over neighboring countries' affairs.
  • This lack of regional coverage shapes perceptions through a foreign lens.
ANECDOTE

Stereotypical Perceptions

  • Nigerians associate Congo with war, while Congolese associate Nigeria with Boko Haram.
  • These limited perceptions stem from the news they consume, primarily from foreign sources.
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