The Impact of Modern African Storytellers on Cultural Perception

Yinka Adegoke, editor of Semafor Africa, joined Into Africa to discuss the rapidly changing media landscape across the continent. While African media has a long history, dating back to the pre-independence era, it has traditionally been focused on national issues rather than Pan-African topics. As a result, many Africans rely on foreign news sources to stay informed about neighboring countries, reinforcing external narratives that often shape perceptions of the continent through a foreign lens.

The rise of social media and Pan-African media outlets has increased global awareness of the reality on the continent. Beyond the media, Africa's global narrative is being reshaped through its pop culture, technology, and business sectors. This conversation highlights the transformative forces driving Africa’s evolving story, offering a fresh perspective on its growing influence on the world stage.