Full-Funnel B2B Marketing Show Episode 160: Role of Sales in Demand Gen with Andrei & Vladimir
23 snips
Apr 21, 2025 Sales teams are taking charge of demand generation like never before. They can no longer blame marketing for a lack of leads; instead, they must get actively involved. Discover innovative strategies for awareness and engagement, from leveraging social platforms to creating effective non-sales touchpoints. The hosts discuss the importance of understanding buyer personas and crafting personalized insights for better outreach. Real-world examples show how collaboration between sales and marketing can drive demand and enhance client relationships.
AI Snips
Chapters
Transcript
Episode notes
Empower Sales as Trusted Advisors
- Sales teams have the best access to target accounts and build relationships daily.
- Enable sales to share valuable industry information to be seen as trusted advisors, not just spammers.
Use Content to Boost Awareness
- Sales should repurpose and share relevant content on social media to create brand awareness.
- Use content collaborations and account love letters to start meaningful conversations with target accounts.
Train and Support Junior Reps
- Junior sales reps must be properly onboarded with industry knowledge.
- Senior experts should support calls to provide value while junior reps learn and build credibility.