Episode 160: Role of Sales in Demand Gen with Andrei & Vladimir
Full-Funnel B2B Marketing Show
00:00
Enhancing Demand Generation through Sales and Marketing Collaboration
This chapter explores the vital role of sales teams in effective demand generation programs, emphasizing collaboration with marketing to build brand awareness and engage potential clients. It elaborates on innovative content strategies that empower sales reps to position themselves as trusted advisors, while also addressing challenges faced by junior sales representatives. The discussion includes the importance of understanding buyer personas and targeting the entire buying committee to improve outreach efforts in B2B sales.
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