Defining Ideal Customer Profiles

In this episode of Full-Funnel Live, Vlad and Andrei break down how sales can stop blaming marketing for a lack of awareness and inbound pipeline, and take an active role.

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
•⁠ ⁠Why modern sales teams actively participate in demand generation (and what that looks like in practice)
•⁠ ⁠How sales can create awareness among target accounts
•⁠ Allbound demand capture playbooks •⁠ ⁠Concrete examples of non-sales touches that actually drive conversations 

💡 As always, we shared real examples, ready-to-use activities, and a fresh view on how sales and marketing can partner to generate AND capture demand—together.


RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers - The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/