In the Pit with Cody Schneider | Marketing | Growth | Startups
AI SEO Crash Course: Search Is Going to Answer Engines, You Need a Plan
May 20, 2025
James Cadwallader, co-founder of Profound, discusses the rising influence of AI search engines on traditional methods. He explains the difference between AI answering engines and chats, highlighting shifts in user behavior and traffic patterns. James shares which industries, like healthcare and automotive, can thrive in this new landscape and offers strategies for optimizing visibility. He emphasizes the necessity of understanding bot traffic, creating targeted content, and utilizing innovative tools like llm.txt to improve marketing effectiveness in the AI era.
51:42
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The rise of AI search engines, like ChatGPT, demands businesses to adapt their content strategies for enhanced visibility and engagement.
- Companies in sectors with lengthy research cycles, such as healthcare and consumer electronics, will significantly benefit from optimizing for AI search.
Deep dives
The Rise of AI Search Engines
AI search engines are rapidly gaining traction and challenging traditional platforms like Google. Unlike conventional AI chat systems, these answer engines utilize web scraping to gather and present data in a user-friendly manner, making the information more accessible. The data indicates significant month-over-month growth in user engagement with platforms like ChatGPT, particularly following the introduction of web search features. As the landscape of digital marketing evolves, businesses need to adapt their strategies to incorporate these emerging AI technologies.
