James Cadwallader

James Cadwallader, Co-founder and CEO of Profound, creates AI tools for search engine optimization. Martin Rehak, CEO of Resistant AI, focuses on using AI to counter fraud in financial transactions. They discuss how AI is reshaping SEO strategies and the challenges of adapting to this new landscape. Rehak also shares insights on the evolving tactics of cybercriminals and how AI enhances fraud detection. The conversation emphasizes the urgent need for innovative security measures in a digitally vulnerable world.

James Cadwallader, co-founder of Profound, discusses the rising influence of AI search engines on traditional methods. He explains the difference between AI answering engines and chats, highlighting shifts in user behavior and traffic patterns. James shares which industries, like healthcare and automotive, can thrive in this new landscape and offers strategies for optimizing visibility. He emphasizes the necessity of understanding bot traffic, creating targeted content, and utilizing innovative tools like llm.txt to improve marketing effectiveness in the AI era.