Beyond the Product: How to Build Genuine Connections That Drive Sales with Ruthie Sterrett

In this episode, I interview Ruthie Sterrett, founder of The Consistency Corner and a branding and social media marketing expert, to discuss how Etsy sellers and e-commerce businesses can effectively leverage social media to grow their brands. 

Ruthie shares her journey from retail management to becoming a marketing director for an 8-figure brand and eventually launching her own agency. She reveals her approach to turning social media into a tool for meaningful connection and long-term success, rather than a standalone strategy.

In this episode, we discuss:

[03:06] Why Social Media Isn’t a Strategy 

[08:40] The Importance of Knowing Your Ideal Customer
[10:18] The Three Content Pillars You Need to Utilize

[15:26] Social Media vs. Email Marketing - Which should I prioritize first?

[29:00] How to Elevate Your Performance

Connect with Ruthie:

Website: https://www.theconsistencycorner.com/ 

Instagram: https://www.instagram.com/theconsistencycorner/

About Ruthie Sterrett: 

Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat. With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset. In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today. 

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!