Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop Beyond the Product: How to Build Genuine Connections That Drive Sales with Ruthie Sterrett
Dec 10, 2024
Ruthie Sterrett, Founder and CEO of The Consistency Corner, shares her journey from retail management to a marketing maven with over 15 years of experience. She emphasizes that social media should foster genuine connections, not just be a standalone strategy. Ruthie discusses the importance of understanding your ideal customer and introduces the three content pillars: attract, nurture, and convert. She also advises prioritizing email marketing and offers insights on crafting an organic brand identity, while navigating the marketing landscape with a data-driven approach.
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Product as Connection Tool
- People buy products everywhere, so the product itself isn’t the key differentiator. - The product is a tool to connect genuinely with your ideal customer and build your brand.
Guide Customers, Understand Needs
- Customers often don’t know what they need when they shop, but they want a guide to help them. - Making it about customer problems and feelings creates connection, not just product info.
Use Three Content Pillars
- Use a content calendar with three pillars: attract, nurture, and convert content. - Balance content: 50% attract, 20% nurture, 30% convert for best engagement and sales.