Ruthie Sterrett

Ruthie Sterrett, a content strategist and founder of a content management agency, shares her insights on using social media effectively. She emphasizes the need for entrepreneurs to engage mindfully and avoid the pitfalls of doom scrolling. Ruthie discusses strategies for creating authentic content that resonates with audiences, balancing marketing intentions with personal authenticity. The conversation also highlights the importance of reflecting on one’s offerings to develop true value in content creation, making social media a tool for meaningful connection.

Ruthie Sterrett, Founder and CEO of The Consistency Corner, shares her journey from retail management to a marketing maven with over 15 years of experience. She emphasizes that social media should foster genuine connections, not just be a standalone strategy. Ruthie discusses the importance of understanding your ideal customer and introduces the three content pillars: attract, nurture, and convert. She also advises prioritizing email marketing and offers insights on crafting an organic brand identity, while navigating the marketing landscape with a data-driven approach.