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Why the fajitas king Chili’s is on fire, and so is it's parent stock Brinker International
Jan 31, 2025
Kevin Hochman, the dynamic CEO of Brinker International, shares insights on revitalizing Chili's Grill & Bar. He discusses elevating menu quality and the innovative strategies behind beloved dishes like ribs and fajitas. Hochman emphasizes the importance of adapting to mobile ordering trends and enhancing customer experiences. With a focus on marketing and operational efficiency, he reveals how the company is thriving in a competitive landscape. Get ready to learn about the future of casual dining!
24:45
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Quick takeaways
- Brinker International's focus on high-quality ingredients, like whole lobe chicken breast, enhances customer satisfaction and dining experience.
- The company's dual marketing strategy targets both older and younger demographics, increasing brand visibility and attracting a diverse customer base.
Deep dives
Focus on Quality Ingredients
The CEO of Brinker International emphasizes the importance of using high-quality ingredients in their menu offerings. A significant change was made by switching to whole lobe chicken breast instead of lower-quality chicken trim, reflecting a commitment to freshness and customer satisfaction. This adjustment was informed by direct feedback from restaurant teams, who recognized that enhanced quality was vital for a successful dining experience. The aim is not only to elevate the food’s taste but also to ensure that customers have a memorable and satisfying meal at the restaurant.
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