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Why the fajitas king Chili’s is on fire, and so is it's parent stock Brinker International

Opening Bid

CHAPTER

Transforming Chili's Through Innovative Menu Strategies

This chapter delves into innovative marketing ideas and menu simplification strategies for Brinker International's popular chain, Chili's. It highlights the importance of iconic dishes in driving customer engagement and financial growth, while stressing the need for ongoing innovations to sustain success.

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