The GaryVee Audio Experience This is How You Make a Penny Work Like a Dollar
Jul 17, 2023
Antti Merilehto, a Finnish entrepreneur and Nordic Business Forum speaker, sits down with Gary Vaynerchuk to explore the evolution of marketing. They discuss the strategy of 'day trading attention' and the necessity for businesses to adapt to fast-changing consumer behaviors. Antti shares personal anecdotes from his immigrant journey while emphasizing the importance of authenticity in communication. They also reflect on leveraging social media tools for effective marketing and the challenges of maintaining quality hiring practices in a digital age.
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Attention is King
- Attention is the most valuable currency in business.
- Without it, your message, no matter how great, will not be heard.
Day Trade Attention
- Don't be emotionally attached to any platform.
- Follow consumer attention and day trade it by adapting to new platforms.
WineLibrary.com Success
- Gary Vaynerchuk grew up poor and built his family's wine business using the internet.
- He leveraged email marketing and Google AdWords when they were underpriced.