Antti Merilehto

Antti Merilehto, a Finnish entrepreneur and Nordic Business Forum speaker, sits down with Gary Vaynerchuk to explore the evolution of marketing. They discuss the strategy of 'day trading attention' and the necessity for businesses to adapt to fast-changing consumer behaviors. Antti shares personal anecdotes from his immigrant journey while emphasizing the importance of authenticity in communication. They also reflect on leveraging social media tools for effective marketing and the challenges of maintaining quality hiring practices in a digital age.