Decision Sprint, with Atif Rafiq (Leadership, Digital, Technology, Teams)
May 9, 2023
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Atif Rafiq, accomplished C-Suite leader reflects on starting a bank in elementary school, the power of raw curiosity, becoming the first Chief Digital Officer in the Fortune 500, digitizing fast food, and lessons learned from CEOs of McDonalds, Volvo, and Amazon.
Curiosity and asking the right questions can lead to uncovering the truth and discovering promising ideas.
Remaining adaptable and focusing on one important task at a time can greatly contribute to success in one's career.
Deep dives
Atif Rafik's Early Business Endeavors
Atif Rafik shares how his interest in business started as early as elementary school, where he attempted to start a bank. However, his scheme didn't work out when he didn't understand compound interest and had to borrow money. He also recalls being influenced by his dad's small business and a teacher's paper on the stock market, which planted the seeds for his future career.
The Power of Curiosity and Questions
Atif Rafik emphasizes the importance of curiosity and questions in entrepreneurship and organizations. He discusses how entrepreneurs have conviction driven by vision, while non-entrepreneurs often have more questions than confidence. He believes that curiosity and asking the right questions can lead to uncovering the truth and discovering promising ideas. Atif also highlights the challenge in organizations when senior leaders rush to have answers or when teams feel pressured to prove their worth, limiting space for curiosity. He presents his book, Decision Sprint, as a way to create space for questions and take action.
Lessons from Career Transitions
Atif Rafik reflects on career transitions, including his pivot from working in Silicon Valley to traditional companies like McDonald's. He discusses the cultural challenges he faced when introducing digital strategies and the need to align and create curiosity around digital transformation. Atif also shares the importance of learning from various leaders throughout his career, taking their strengths and incorporating them into his own practice. He emphasizes the value of focusing on one important task at a time and remaining adaptable to what matters most now.
Accomplished C-Suite leader Atif Rafiq reflects on starting a bank in elementary school (spoiler, it didn't quite work), the power in the neutrality of raw curiosity, coming aboard AOL at the start of the internet boom, becoming the first Chief Digital Officer in the history of the Fortune 500, digitizing fast food, the creativity-killing hazard of "alignment before exploration", lessons learned from the CEOs of McDonalds, Volvo, and Amazon, and enjoying the luxury of focus.
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