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4min chapter
Decision Sprint, with Atif Rafiq (Leadership, Digital, Technology, Teams)
The Action Catalyst
Explaining the Importance of Digitization and the Three-Step Meeting Process
This chapter discusses the challenge of explaining the importance of digitization at McDonald's and how they approached it by emphasizing convenience and enhancing the customer experience. They also highlight the importance of leveraging collective intelligence and creating space for exploration, as well as introducing a three-step process for conducting meetings and developing recommendations.
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