The Game with Alex Hormozi Building a $3,000,000 Business for a Stranger in 57 Mins | Cash Cows | Ep 867
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Apr 9, 2025 Discover strategies for boosting bar profitability with expert insights on optimizing beverage offerings. Learn how to tailor cocktail menus and enhance lead acquisition through targeted marketing. Explore key business performance metrics and the $100 million scaling roadmap for navigating growth challenges. Uncover the art of crafting engaging offers and effective ads that resonate with diverse customer avatars. Plus, get tips on client retention and sales funnel redesign for sustainable success in the restaurant industry.
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Ben's Business
- Ben, a cocktail consultant, helps bars optimize drink menus for profit.
- His revenue is unstable, sometimes booming, other times stagnant.
Offer Issue
- A low upsell rate (under 20%) suggests an offer problem.
- This might involve mismatches between advertised and sold products.
Targeted Ads
- Use clear call-outs in ads to target specific avatars (e.g., high-revenue restaurant owners).
- Craft pain-based hooks that resonate with their core business challenges.