Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Using Brand-Led Content To Build Topical Authority

Aug 1, 2024
Guest
Chloe Smith
Chloe Smith, an SEO specialist at Blue Array SEO, discusses leveraging brand-led content to build topical authority. She highlights how brand presence impacts SEO, especially in light of recent Google data discussions. Chloe emphasizes the evolution of content strategies to improve visibility and drive non-branded traffic. The conversation also touches on the importance of internal expertise in addressing content gaps and overcoming skepticism in niche markets like hair care. Tune in for insights on integrating brand with SEO for greater impact!
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Episode notes
1
Intro
00:00 • 3min
2
The Role of Brand in SEO Strategy
02:33 • 4min
3
Building Topical Authority Through Brand-Led Content
06:51 • 6min
4
Overcoming Skepticism in Content Creation
12:40 • 6min
5
Closing Insights and Sponsor Highlights
18:57 • 3min