Chloe Smith

Chloe Smith, an SEO specialist at Blue Array SEO, discusses leveraging brand-led content to build topical authority. She highlights how brand presence impacts SEO, especially in light of recent Google data discussions. Chloe emphasizes the evolution of content strategies to improve visibility and drive non-branded traffic. The conversation also touches on the importance of internal expertise in addressing content gaps and overcoming skepticism in niche markets like hair care. Tune in for insights on integrating brand with SEO for greater impact!

Chloe Smith, an SEO Specialist at Blue Array SEO, dives into the powerful blend of user experience (UX) and SEO strategies. She highlights how enhancing UX can naturally elevate search rankings and user engagement. Chloe shares practical insights on using data tools like GA4 and Hotjar to identify and fix underperforming webpages. She emphasizes the necessity of experimentation to refine both UX and SEO, drawing from compelling case studies. It's all about creating intuitive websites that not only attract visitors but also keep them engaged!