The GTMnow Podcast

48. The Secret to Amazing Sales Engagement- Insight and Tactics w/ Max Altschuler

Mar 12, 2019
Guest
Max Altschuler
In a captivating discussion, Max Altschuler, founder of Sales Hacker and VP of Marketing at Outreach, shares insights from his book on Sales Engagement. He highlights the shift towards consultative sales practices and the vital role of modern engagement tools in enhancing B2B sales. Altschuler dives deep into the dynamics between marketing and sales, stressing the impact of authenticity on platforms like LinkedIn. He also teases the upcoming Unleash conference, aiming to redefine sales engagement for industry leaders.
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Episode notes
1
Intro
00:00 • 4min
2
Exploring B2B Sales Innovation and the Expansion of Sales Hacker
04:15 • 2min
3
The Importance of Modern Sales Engagement Tools
06:29 • 2min
4
Navigating Marketing and Sales Dynamics
08:14 • 27min
5
Navigating LinkedIn: Authentic Engagement and Building Connections
35:35 • 3min
6
Setting the Stage for Unleash: A Premier Sales Engagement Conference
39:02 • 2min
7
Optimism and Creative Problem-Solving
41:23 • 7min