48. The Secret to Amazing Sales Engagement- Insight and Tactics w/ Max Altschuler
The GTMnow Podcast
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Navigating Marketing and Sales Dynamics
This chapter explores the intricate marketing structure and team dynamics within an organization, detailing various functions like demand generation and product marketing. It shares a personal journey from academia to entrepreneurship while emphasizing the collaboration between sales and marketing for revenue generation. The speakers discuss the evolution of sales strategies, the importance of innovative outreach, and the significance of multi-channel approaches in a competitive sales landscape.
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