Max Altschuler

In a captivating discussion, Max Altschuler, founder of Sales Hacker and VP of Marketing at Outreach, shares insights from his book on Sales Engagement. He highlights the shift towards consultative sales practices and the vital role of modern engagement tools in enhancing B2B sales. Altschuler dives deep into the dynamics between marketing and sales, stressing the impact of authenticity on platforms like LinkedIn. He also teases the upcoming Unleash conference, aiming to redefine sales engagement for industry leaders.