Michael Boyle, co-owner of Mike Boyle Strength and Conditioning, and co-founder of Certified Functional Strength Coach, discusses coaching, business, personal branding, and life lessons. Topics include evolution of career, accidental entrepreneurship, personal branding, giving employees a stake in the business, challenges of buying vs. renting a location, and comparing sports performance in Ireland and the United States.
Building a personal brand can establish credibility and create opportunities.
Hire individuals with positive character traits who align with the organization's values.
Don't let work ruin your personal life; prioritize relationships and being present for loved ones.
Deep dives
Importance of Personal Branding
Building a personal brand, such as using one's own name, can be beneficial for establishing credibility and recognition in the industry. While it may make the selling or exit process more challenging, a strong personal brand can be leveraged to create other businesses and opportunities.
Hiring the Right People
When it comes to hiring, prioritize finding good quality individuals who possess positive character traits. It is easier to develop someone's knowledge and skills than it is to change their personality or behavior. Focus on hiring genuinely good people and then work on building their expertise.
Tips for Hiring
When hiring, look for individuals who align with the values and culture of the organization. Conduct thorough interviews, considering each candidate's qualifications, experience, and character. Prioritize hiring individuals who have a strong work ethic, are coachable, and show a genuine interest in the field.
Maintaining a Work-Life Balance
The biggest life lesson learned from the podcast episode is to not become so obsessed with work that it ruins your personal life. The speaker shares their own experience of almost ruining their marriage due to their workaholic tendencies. They emphasize the importance of being present for your loved ones and not prioritizing work over relationships.
Hiring Based on People Skills and Energy
When it comes to hiring, the speaker values individuals who have good people skills and positive energy. They believe that being a people person is more important than sport-specific skills or expertise. They prioritize hiring individuals who are interested in helping others and have the ability to connect with people. In their experience, hiring people solely based on their passion for exercise can be a red flag.
In episode 93, David chats with Michael Boyle, co-owner of Mike Boyle Strength and Conditioning, and also the co-founder of Certified Functional Strength Coach.
Boyle is one of the worlds’ foremost educators in the areas of performance training, personal training and athletic rehabilitation and has been involved in training and rehabilitation with a wide range of athletes, including stars in every major professional sport.
Mike has also served as a consultant to some of the top teams in the NFL, NHL, as well as numerous division one athletic programs. In addition, Boyle has been involved in team sport in Olympic Gold Medal, world championships and national championship efforts.
Listen as the guys chat about all things coaching, business, personal branding, and life lessons.