Matt Sornson, Head of Growth Marketing at Clearbit

Matt Sornson, Head of Growth Marketing at Clearbit, discusses data-driven growth strategies, including the mistakes marketers often make with data. He also explains Clearbit's long-form content marketing efforts, releasing books one chapter at a time to build momentum and audience. The speakers touch on integrating sales and customer success teams, automating outbound sales efforts, and the importance of PR as a growth tactic.