Matt Sornson, Head of Growth Marketing at Clearbit
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Releasing Books One Chapter at a Time
This chapter discusses the decision to release two long-form books one chapter at a time, without gating, to build momentum and a larger audience. It explores the use of expert authors and the goal of showcasing innovative uses of data in sales and marketing. The chapter also delves into topics such as automating outbound sales efforts and the importance of PR as a growth tactic.
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