The Nathan Barry Show

Inside Mark Manson's $2,500,000 Creator Business - Full Breakdown | 055

Dec 5, 2024

Mark Manson, bestselling author of 'The Subtle Art of Not Giving a F*ck', shares his inspiring journey from struggling blogger to $17M creator. He reveals how he leverages the creator economy, including his shift to video content and online courses. Expect insights on collaborating with Will Smith and the importance of quality production. Manson also discusses strategies for building diverse revenue streams while maintaining creative integrity, plus his vision for the future of media consumption on platforms like YouTube.

01:08:39

Creator website

Episode guests

Mark Manson

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Episode notes

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Quick takeaways

Mark Manson's journey from blogger to bestselling author illustrates the power of leveraging social media for audience growth.

The evolution of the creator economy during the pandemic highlights the shift towards online platforms over traditional media methods.

Manson emphasizes the importance of community building and high-quality video content in creating sustainable revenue streams for creators.

Deep dives

From Struggles to Success

The speaker reflects on his journey from being broke and unemployed in 2007 to becoming a successful author and creator. Initially starting a blog with modest readership, he realized the viral potential of social media, particularly Facebook's newsfeed, which significantly increased his visibility and audience. By 2015, his blog had grown to attract millions of readers, culminating in book deals, including the now best-selling 'The Subtle Art of Not Giving a F*ck,' which sold around 16 to 17 million copies. Despite the success, the speaker acknowledges that the fast pace of growth led to increased stress and unhappiness, complicating his career trajectory.

Intro

3min

Navigating the Creator Economy

21min

Navigating Growth: Challenges in Video and Podcasting

6min

Navigating Sales and Creative Processes

16min

Navigating Project Estimates and Financial Decisions

2min

Strategic Advertising and Media Evolution

17min

Creative Collaboration: Writing a Celebrity Memoir

4min

Today I’m joined by Mark Manson, author of 'The Subtle Art of Not Giving a F*ck', shares his journey from broke blogger to selling over 16 million copies of his best-selling book.

In this episode, Mark reveals how he's navigating the creator economy - from managing traditional media during the pandemic to launching ambitious new projects in documentary-style video and interactive self-help courses.

You'll learn how to build multiple revenue streams while staying true to your creative vision, plus get a behind-the-scenes look at his collaboration with Will Smith.

Timestamps:

00:00 Mark Manson on Building a $17M Book Business

01:10 How Mark Manson Started Blogging in 2007

03:22 How Facebook's News Feed Led to Millions of Readers

05:42 From Blogger to Bestselling Author: The Subtle Art of Not Giving a Fck Journey

15:43 Why Mark Manson Left Hollywood After His Movie Deal

17:53 Why Mark Manson Switched from Writing to YouTube

19:57 Mark Manson's Current Business Revenue Breakdown

21:32 Creator Sponsorships and Brand Deals

37:04 Building an Online Course and Community Platform

38:52 Investing Book Money into Creator Business

40:01 Timeline for Launching an Online Course in 2024