Strategic Advertising and Media Evolution

Today I’m joined by Mark Manson, author of 'The Subtle Art of Not Giving a F*ck', shares his journey from broke blogger to selling over 16 million copies of his best-selling book.

In this episode, Mark reveals how he's navigating the creator economy - from managing traditional media during the pandemic to launching ambitious new projects in documentary-style video and interactive self-help courses.

You'll learn how to build multiple revenue streams while staying true to your creative vision, plus get a behind-the-scenes look at his collaboration with Will Smith.

Timestamps:

00:00 Mark Manson on Building a $17M Book Business

01:10 How Mark Manson Started Blogging in 2007

03:22 How Facebook's News Feed Led to Millions of Readers

05:42 From Blogger to Bestselling Author: The Subtle Art of Not Giving a Fck Journey

15:43 Why Mark Manson Left Hollywood After His Movie Deal

17:53 Why Mark Manson Switched from Writing to YouTube

19:57 Mark Manson's Current Business Revenue Breakdown

21:32 Creator Sponsorships and Brand Deals

37:04 Building an Online Course and Community Platform

38:52 Investing Book Money into Creator Business

40:01 Timeline for Launching an Online Course in 2024

49:13 Planning Creator Business Revenue Strategy

50:37 Why YouTube Will Replace Television

52:55 Creating High Production Value YouTube Content

56:11 MrBeast's Business Model and Organization Issues

01:04:25 Behind the Scenes of Writing Will Smith's Biography

01:08:10 Closing Thoughts

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Featured in this episode:

Mark Manson: https://markmanson.net/ 

The Subtle Art of Not Giving a F*ck (Book): https://markmanson.net/books/subtle-art/ 

Universal Studios: https://www.universalstudios.com/ 

MrBeast: https://www.youtube.com/@MrBeast/ 

Casey Neistat: https://www.youtube.com/@casey/ 

Four Hour Work Week (Book): https://tim.blog/tim-ferriss-books/#the-4-hour-workweek/ 

Harper Collins: https://www.harpercollins.com/ 

Will Smith: https://www.instagram.com/willsmith/ 

Andrew Schulz: https://www.theandrewschulz.com/ 

Highlights:

12:13 Authors and Fame

38:14 Setting Clear Constraints

39:48 Launch Fast, Then Perfect

56:13 Building Connected Content Channels