AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Strategic Advertising and Media Evolution
This chapter discusses strategic advertising investments through the lens of the 80/20 rule, focusing on high-impact actions for revenue generation. It explores the future of media consumption, particularly the rise of YouTube as a preferred platform, and emphasizes the importance of quality content production at lower costs. Additionally, the chapter envisions a resilient creator business model that integrates various media platforms to enhance audience engagement and adaptability.